Redefining Corporations for Public Good: The Benefit Corporation

Often, corporations have been criticized for their single-minded pursuit of profit without considering the wider impact of their actions.  Within the last few years legislation has been passed in several states for a new type of  corporation: the benefit corporation.

Benefit corporations are not new, however the benefits were not for the benefit of the public at large.  Entities like the Hudson’s Bay Company, and the Dutch East India Company were high risk trading operations that sometimes issued stock to raise capital. They traded spices in Asia, furs in Canada, wood from Brasil, and anything on which they could turn a profit.

Public Benefit Corporations differ from conventional corporations in that they are chartered to perform operations that benefit the public.  For example, The Boy Scouts of America, the Corporation for Public Broadcasting, Federal National Mortgage Association (Fannie Mae) are examples.  

Recently a number of states have legislated corporations that can have a social purpose that trumps an ordinary corporation’s demand that profit be sought at any cost.  

What is a B Corp?

 Certified B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems.  B Lab, a nonprofit organization, certifies B Corporations, the same way TransFair certifies Fair Trade coffee or USGBC certifies LEED buildings.

B Corps, unlike traditional businesses:

    1. Meet comprehensive and transparent social and environmental performance standards; 
    2. Meet higher legal accountability standards;
    3. Build business constituency for public policies that support sustainable business. 

There are over 450 Certified B Corporations across 60 different industries. From food and apparel for you and your family to attorneys and office supplies for your business, B Corporations are a diverse community with one unifying goal: to redefine success in business.

Through a company’s public B Impact Report, anyone can access performance data about the social and environmental practices that stand behind their products. (http://www.bcorporation.net/)

Yvon Chouinard, founder of outdoor clothing company Patagonia Inc., says, "Benefit corporation legislation creates the legal framework to enable mission-driven companies like Patagonia to stay mission-driven." (Jay L. Clendenin, Los Angeles Times / February 25, 2011)

By Marc Lifsher, Los Angeles TimesJanuary 4, 2012, Reporting from Sacramento
A dozen companies committed to maximizing social good while turning a profit have filed papers with the state to become California’s first “benefit corporations.”Chief executives, led by Yvon Chouinard, founder of Patagonia Inc., a maker and seller of outdoor apparel and equipment, marched into the secretary of state’s office in Sacramento shortly after it opened Tuesday morning.It was the first business day they could register under a recently approved state law that gives companies a way to legally structure their businesses to consider social and environmental efforts as part of their missions.

While that may sound like marketing hype, it’s important from a legal standpoint because it helps shield benefit corporations from lawsuits brought by shareholders who say that company do-gooding has diluted the value of their stock.

California becomes the seventh state to adopt this relatively new corporate structure. Until now, California corporate law mandated that shareholders’ interests trump those of all other parties. Entrepreneurs who wanted to incorporate green initiatives or social causes into their businesses were often forced to become nonprofits, limiting their ability to raise venture capital.

Benefit corporations offer for-profit companies a way to do well and do right, said Assemblyman Jared Huffman (D-San Rafael), the author of AB361, the legislation that created the new type of business.

“There is a way to create jobs and grow the economy while raising the bar for social and environmental responsibility,” Huffman said at a news conference outside of the secretary of state’s office. “With this new law, we are attracting new socially conscious companies, investors and consumers.”

California’s new category allows corporations to officially adopt policies “that create a material positive impact on society and the environment” as an integral part their legal charter. The Huffman legislation also expands the fiduciary duty of executives and board members to include the interests of workers and the community.

Approval from two-thirds of a company’s outstanding shareholders is needed to become a benefit corporation. A similar vote is needed to return to the traditional type of corporation.

Vermont and Maryland approved similar laws in 2010, followed by New York, New Jersey, Virginia and Hawaii in 2011. Nationwide, as many as 100 companies have become benefit corporations, most of them privately held, supporters of the Huffman bill said.

The California bill passed last year with bipartisan support. It had strong backing from the Green Chamber of Commerce, the Silicon Valley Leadership Group and other business organizations that want to clearly distinguish their members from firms that claim to be environmental advocates but don’t meet certain standards of accountability and transparency.

Corporate law specialists at the State Bar of California opposed the bill, arguing that it did not clearly spell out the responsibility of company officials to shareholders.

The growing interest in benefit corporations reflects a “sense that there’s a better way of doing business out there,” said John Montgomery, a Menlo Park lawyer who helped draft the new California law. “I think this is the vanguard of a movement. It takes iconic companies like Patagonia getting on the bandwagon.”

Staying true to its mountaineering roots, using sustainable manufacturing techniques and earmarking at least 1% of revenues to support groups that protect the environment have been core values at the Ventura County-based Patagonia since its founding in 1956, Chouinard said.

“Patagonia is trying to build a company that could last 100 years,” he said. “Benefit corporation legislation creates the legal framework to enable mission-driven companies like Patagonia to stay mission-driven through succession, capital raises and even changes in ownership by institutionalizing the values, culture, processes and high standards put in place by founding entrepreneurs.”  marc.lifsher@latimes.com

(http://www.latimes.com/business/la-fi-benefit-corporations-20120104,0,552054.story)


Advertisements

About carlos

I'm a curious person, of reasonable intellect, "on the beach" (retired) and enjoying my interest in anthropology, language, civil rights, and a few other areas. I've been a hippie/student/aerospace tech writer in the '60s, a witness to the Portuguese revolution in the ‘70s, a defense test engineer and witness to the Guatemalan genocide in the '80s, and a network engineer for an ISP in the '90s. Now I’m a student and commentator until my time is up. I've spent time under the spell of the Mesoamerican pyramids and the sweet sound of the Portuguese language. I've lived in Europe, traveled in Brazil, Central America, Iceland, New Zealand, and other places. My preferred mode of travel is with a backpack and I eat (almost) anything local. Somehow, many of the countries I have been to have had civil unrest (for which I was not responsible). I'm open to correspond with anyone who might share my liberal, humanist interests. I live in San Buenaventura, California.
This entry was posted in Economics and tagged , , , , , . Bookmark the permalink.